TABLE OF CONTENTS
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Inspired by Riviera Life
Where beauty lingers & time slows
A Better Way
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Reimagining everyday journeys
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Form Follows Feeling
Connecting heart, place, and purpose
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Crafted for Real Life
Engineering for moments that matter
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Coachbuilt Freedom
Tailored vehicles, shaped to your story
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Be Part of the Journey
Join the Founders Club
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Dune in Salt White — finished with steel wheels, black pack, all-terrain tyres, and detachable roof.
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INSPIRED BY LIFE ON THE RIVIERA
Agay, France
Dune draws its soul from the timeless lifestyle of the Italian and French Riviera, a region where natural beauty and cultural richness live in balance. Think cliffside villages bathed in golden light, winding coastal roads lined with bougainvillea, and long lunches that stretch lazily into the afternoon. Life here unfolds at a different pace. Slower. More intentional. Effortlessly sensual.
For generations, this sun-drenched coastline has captured the world’s imagination. Not just for its views, but for its way of living. Relaxed yet refined. Spontaneous yet elegant. A place where every detail matters, but nothing feels excessive. Where style is quiet, lasting, and deeply personal.
This spirit became our blueprint. Dune was created to bring that Riviera mindset to everyday life. Open-air freedom. Casual sophistication. A deeper connection to your surroundings and loved ones. We’ve designed a vehicle that doesn’t rush you from one place to another—it invites you to savour the in-between.
JAMES BOYSONS | FOUNDER
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A BETTER WAY
Dune in Azure Blue — paired with a black leather interior, classic steel hubcaps.
Most vehicles are built for highways and long-haul travel, yet it’s the everyday moments that truly shape our lives: school runs, beach escapes, coffee stops, weekend errands. These short journeys make up how we move, but they’re rarely considered in the way vehicles are designed.
Dune is a concept created to change that.
We didn’t set out to build just another car — we set out to reimagine what daily movement could feel like when designed around real life. Dune is our answer to the disconnect between how we live and the machines we use to move through it. It’s for those who believe short trips matter, and that practicality, beauty, and emotion should share the same road.
Dune is about more than getting from A to B — it’s about making each journey feel intentional, connected, and unmistakably yours.
Every element — from its proportions and materials to its open-air spirit and design language — is envisioned to transform functional trips into moments of quiet joy or spontaneous adventure.
Imagined with character, designed to feel at home wherever life unfolds: through town, along the coast, deep into nature. Moving with you, fitting effortlessly into your world — never fading into the background.
In a category defined by excess and uniformity, Dune dares to offer something different: a concept that blends capability with soul, bringing a sense of occasion to the everyday.
Because how we move through the world shapes how we experience it. And even the shortest journeys deserve to feel extraordinary.
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WHERE FORM FOLLOWS FEELING
At Dune, design and engineering aren’t separate practices, they’re a single process with one goal: to create something that feels right from the moment you see it to the moment you step onboard.
We set out to build a vehicle that does more than perform. It has to move people, emotionally, visually, and physically. A form that feels considered, not contrived. Functional, but never at the expense of character.
Our inspiration came from the Riviera, not in a nostalgic sense, but as a reference for balance. Where beauty and practicality coexist. Where design is understated, yet unmistakably present. We wanted Dune to carry that spirit into modern life.
Its proportions are purposeful. Compact, yet confident. Open and inviting, without excess. The exterior is sculptural and grounded, designed to sit naturally in any landscape, whether parked by the sea or rolling through town. Inside, everything flows. The layout is intuitive. Space flexes with your day.
Every element has a reason for being. We’ve stripped away the unnecessary, not to be minimal, but to be meaningful. Lighting, hardware, and trim are all resolved with restraint and care. The elegance lies in the subtlety, details that don’t demand attention, but quietly reveal themselves over time as part of daily life.
Dune doesn’t shout to be noticed. It earns attention through its presence. It’s not designed to dominate. It’s designed to belong.
This is design shaped by real life. Thoughtful, emotional, and deeply functional. It’s what turns Dune from a vehicle into something you want to live with.
JONNY CULKIN | HEAD OF DESIGN
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Dune in Golden Sun — paired with tan leather seats, exposed wood decking, and a cruiser-style open layout.
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CRAFTED FOR REAL LIFE
Good engineering should feel invisible — until the moment it matters. That principle guides every decision behind the Dune concept. From coastal air to gravel tracks, from city streets to salt-soaked beach roads, this vehicle is being designed to handle life as it’s actually lived.
The goal isn’t just to create something capable, but to shape something that feels effortless. Easy to drive, simple to maintain, and ready to thrive in the elements without needing special treatment. Hose it down. Park it outside. Load it up with gear, kids, sandy feet, or paws.
Storage is envisioned to be sealed and weatherproof, paired with marine-grade and corrosion-resistant materials. Hardware selected for longevity, not just showroom shine. Every design choice aims to deliver lasting durability — because vehicles that live outdoors should be built to endure.
That durability won’t come at the expense of comfort. Dune will have fully independent suspension, designed to deliver smooth, composed handling across varied terrains. Whether crossing sand, navigating a gravel track, or rolling through town, the ride will remain calm and planted.
Inside, flexibility is at the core of the concept. The seating is envisioned to be modular and removable, with a rear bench that folds flat. Whether carrying surfboards, strollers, groceries, or gear for a last-minute escape, the layout is designed to adapt to your day without complication.
The chassis is planned to be lightweight yet strong, using aluminum and composite materials for rust-free resilience and agile handling. It’s intended to be quick to respond, easy to maneuver, and intuitive to use. With integrated lighting, mirrors, indicators, and ISOFIX child-seat mounts, it aims to be as safe and road-ready as it is versatile.
Dune is being engineered to feel natural in the background, so you can stay focused on where you’re going and who you’re going with. No drama. No fuss. Just a better way to move through the world.
This is practical engineering, elevated. Developed not for performance figures or technical showmanship, but to quietly support a richer, more enjoyable way of living.
ADAM BARMBY | HEAD OF ENGINEEING
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COACHBUILT FREEDOM
Dune in Salt White — featuring a leather tan interior, minimalist roll-over roof bars, and a rear bench seat.
Dune won’t be mass-produced. It will be coachbuilt — crafted one by one, with care, intention, and a deep respect for individuality.
We see each vehicle as a canvas. An opportunity to create something deeply personal. Whether you're a customer seeking something that reflects your lifestyle, or a brand looking to express its values through design, Dune offers more than customisation. It offers collaboration.
This is the art of modern coachbuilding. Where every curve, material, and finish is shaped not just for performance or style, but to tell a story—yours.
From the overall configuration down to the stitching of the seats, Dune can be tailored to suit your world. Exterior colours are drawn from nature, heritage, or your own brand palette. Interiors are crafted with marine-grade materials that can be refined to reflect your taste, whether that’s warm timber textures, hand-finished metals, or soft, earthy textiles.
Need space for two or seven? Prefer a removable roof or a fixed canopy? Dune adapts to your rhythm. Everything is modular, but nothing feels generic. It’s made to fit your life, not the other way around.
For hospitality partners, resorts, or creative brands, Dune becomes more than a vehicle—it becomes part of the experience. A moving extension of your aesthetic, your philosophy, your customer journey.
From surf racks to onboard fridges, shaded loungers to extended range batteries—every element is configurable. But more importantly, it’s meaningful. Because when something is designed just for you, it becomes more than transport. It becomes identity.
This is not off-the-shelf design. It’s a return to craft. A modern approach to coachbuilding, where the end result isn’t just a vehicle, but something unique, lasting, and completely your own.
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YOUR PERSONAL DRIVER, WITHOUT THE DRIVER
Enjoy the journey, not the parking. With Dune’s autonomous Chauffeur Mode, you’ll simply step out at your destination — whether it’s the beach, a café, or a scenic lookout — and the vehicle will park itself. When you’re ready to leave, you’ll summon Dune back with a tap, and it will drive itself to collect you.
Planned for effortless ease, quiet elegance, and a touch of magic, Chauffeur Mode is designed to make every trip feel seamless and elevated. No more circling for a spot. No more long walks back with tired kids or sandy feet. Just freedom, exactly when you want it.
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JOIN THE FOUNDERS CLUB
We’re building something different, something designed for a new way of moving through the world. If that excites you, we’d love to bring you along for the ride.
Join the Dune Founders Club to get exclusive updates on our vehicle development, priority access to early release opportunities, and behind-the-scenes insight into how Dune is being shaped.
Whether you’re curious, ready to invest, or simply passionate about sustainable design, this is your invitation to be part of the story.
Your Dune journey starts here.
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